At Backstreet Distribution, we're on a mission to transform the skating industry by prioritizing style, stability and accessibility. We empower retailers like you to minimize risks, manage inventory effortlessly, and inspire local skating communities. By partnering with strong hardware brands committed to consistent product lines, we make trying and selling skating products a seamless, low-risk experience. Our goal is to spread skating culture beyond hardcore enthusiasts, reaching casual customers through brands that fockus on image. With wearable items like jewelry, hats, and sunglasses that transcend sizing and color complexities.

Why Choose Backstreet?

• Low-Risk Distribution Model: We reduce your investment and risks with stable products that don't change seasonally, dual sizing (e.g., 39-40, 41-42) to halve inventory needs and double sales chances, and "one-sized" or "one-colored" basics to simplify decisions. No need to stock crazy colors—just the essentials for easy rotation.
• Excessive product details. For your webshop we always will have a photo with a white background, a photo of the packaging, the product in its natural environment and a detail shot for you.
• Easy Returns and Refunds: If products don't sell as expected, send them back for free—no questions asked. Our B2B webshop makes returns simple, ensuring you're never stuck with unsold stock.
• Exclusive Discounts & Access: Enjoy 13% off wholesale on the full Thisissoul range—order directly via our platform with code "backstreet" for seamless integration.
• Comprehensive Retailer Support: We provide detailed product info, including sizing guides (e.g., how skates should fit snugly), warranty details (1-year coverage for non-wear issues with easy claims via photo, size, and purchase date)
• Warranty and Service Excellence: Easy warranty claims mean quick replacements shipped upon receiving a photo, sizing/left-right info, and purchase date. We're committed to being your reliable partner, handling everything from stock checks to customer-facing details.
• Broad Appeal Product Range: Our selection appeals to hardcore skaters and casual buyers alike, with low-investment items like accessories that build brand identity and attract style-conscious customers. We help you infect non-skating stores with our culture.

We welcome a variety of shops to join our network:

• Boutiques and Lifestyle Shops: Stores can get a selection of non-hardware items, focusing on fashion and culture without overwhelming inventory.
• Skateparks: Create a new revenue stream with no upfront investment—display our products to inspire park users and turn visits into sales.
• Existing Skate Shops: Solve your range issues with our full Thisissoul offering via a dedicated Backstreet page, plus stable hardware to avoid model disappearances.

Know a shop that doesn't carry our skates yet? Let us know—we're always expanding!

We envision a dynamic skating culture where stores thrive in a stable ecosystem, free from inventory risks and model changes. By curating products that emphasize brand identity and accessibility, we aim to inspire teenagers, early 20s, and beyond with culture, fashion, and feeling. Join us to redefine skating retail, empowering your shop to grow vibrant local scenes while we handle the logistics.

Get Started Today

Ready to roll with confidence and sell with ease? Become a Backstreet retailer and access premium inline skating products, low-risk tools, and a partner dedicated to your success. Contact us at through the form below to discuss partnership options, request display ideas, or get your B2B account set up.

Backstreet Distribution: Where Risk Takes a Backseat to Stability.